You’ve likely received a host of thankful messages and glowing praise from satisfied clients. Don’t just keep them in your happy pill bottle! Convert them into testimonials and flaunt them for everyone to see. Testimonials are crucial to your marketing success, especially in this age of viral posts and online reviews. Real estate clients look for an agent they can fully trust as they venture into what’s probably the single biggest transaction they’ll make in life. Testimonials are powerful trust signals that can go a long way in enticing new clients to your business. Why trust is important in marketing By nature, customers will not do business with anyone they perceive to be untrustworthy. And more often than not, customers turn to their peers, or “people like them” with the same goals and pain points, for advice on the trustworthiness of a service or product. Key findings in BrightLocal’s 2017 Local Consumer Review Survey demonstrate the power of online reviews and testimonials...