8 Questions To Determine Your Website’s Success
There are many things to consider in creating a real estate website that helps you drive your business to success. Is your website the effective lead-generating platform you want it to be? Find out by asking yourself these questions. What are my goals for this website? Launching a site isn’t just about getting your name out there and promoting yourself as an agent. Ultimately, you want to drive traffic to the site, convert that traffic into leads, and persuade leads to buy or sell property through you. Your goals will vary depending on your business’ priorities, but there are metrics that the majority of agents and brokers keep track of: Getting a certain number of clicks on pages and listings Lowering the bounce rate on landing pages by a certain percentage each month Securing a specific number of newsletter subscriptions via landing pages Getting a specific number of people to read the blog on a daily, weekly, monthly, and annual basis Attracting a certain amount of lead...