Moore Anthony's Blog

Photos are your first impression. Whether you’re trying to sell a property, lease it as a traditional rental or find nightly customers on Airbnb , when potential guests see the photo before your description, your amenities, or anything else. Your key photo is the first impression OF your first impression. Most potential buyers and tenants will never even look at your other 24 photos if the FIRST ONE doesn’t grab their attention. This first photo is about grabbing eyeballs and getting clicks. Your key photo needs to make the viewer desperate to see more. How? Follow these tips to get your lead Airbnb photo right. 1. Use landscape mode (wide, not tall) for the lead photo. Photo by Rowan Heuvel Photo by J S Photo by Jaren Brashier That means always make sure your key photo is wider than it is tall – “landscape mode”, not “portrait mode”. This little mistake can kill what would otherwise be an excellent photo. All listing sites (and nearly all websites, period) are set up to ...

Earlier this year, I heard about this guy named Will Mitchell, who is one of the major players in the Belize real estate market. Now – why Belize, of all places? Why are we talking about this? Well… I’ve always been curious about what’s involved with investing in real estate outside f the U.S. Not just about Belize per se, but I think Belize is an interesting illustration of how differently things work in other parts of the world (in some ways that make the business easier for real estate investors, and in some ways that make it harder). For example… Belize (and many countries) doesn’t have an MLS system . Most deals happen by word of mouth. Getting conventional bank financing is NOT something that happens in the regular course of business in Belize. Most deals will only happen if the buyer can pay all cash, if the seller will finance it, or if some intermediary ( other than a bank ) is willing to finance the transaction. Direct mail marketing (which is a major source of our d...

Recently, I ran into a major issue with my UPS mailbox. Originally, setting up a P.O. box for my real estate business seemed like a great idea. I regularly get some pretty angry responses to my direct mail campaigns, so putting some distance between where people see the mail coming from and my home office adds a bit of comfort. RELATED: How to Deal With Nasty Sellers and Angry Responses Setting up my P.O. box up only costs me $30 a month and the nice thing about using UPS is that my mailing address doesn’t look like a traditional P.O. box . It looks like a legitimate business , with a suite number and everything: 484 E Carmel Drive, Suite 160 Carmel IN 46032 When I had first set up my mailbox with them, all I had to do was drive down the street to the local UPS store and pick up my mail – it was a great system. But then I moved to Chicago , and that’s where this system began to fall apart. Chicago, Illinois is three hours away from Carmel, Indiana – so going to the UPS Stor...

Building a buying website  is one of the smartest things I ever did for my business. If you’ve ever done a direct mail campaign or scoured the internet for new deals, you probably know how time-consuming it can be to find new prospects and talk with them on the phone all day. It chews up a lot of time. In my first 2 years as an investor, I spent hundreds of hours talking with hundreds of people  about their properties… Getting basic details from each prospect. Trying to assess each person’s level of motivation. Learning about each property’s history. Figuring out whether each property was a viable deal. Listening to each person tell me their life story. Deciding whether or not I should send them an offer. After my first couple hundred  phone calls, I started figuring out that at least half of the people I talked to  fell into one or more of the following camps: They had absolutely no interest in selling their property at a discount. Their p...

Pat Flynn’s latest book is all about turning followers into fans. Superfans , that is. Customers, followers, subscribers. It’s easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But there are real people behind all that data. People who are looking for leaders to give them advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know has their best interests in mind. These are the people who if you connect with them in the right way, who will become Superfans. In this interview, we talk with Pat about his thoughts on branding, what “passive income” really means and all that goes into running a business online – in a way that creates true superfans. Links and Resources Pat’s New Book: Superfans SmartPassiveIncome.com (Pat’s Website) Pat’s Social Ch...

In my first few years as a real estate investor, one of the biggest time-wasters I had to deal with was my research process . In my mind, in order to feel comfortable sending out an offer on any property, I had to know everything there was to know  about the deal (this was my first mistake). As a result, I would spend a ton of time making sure I understood every possible detail about a property before making an offer. I left no stone unturned. Now, an abundance of caution isn’t a bad thing per se, but I eventually realized  this approach was hurting me . You see – in order for me to be profitable in my business,  I actually had to close a deal every once in a while . And in order to close a deal, I had to get some accepted offers. For every ONE accepted offer I got, I usually had to send out a lot of offers,  and I had to do this on an ongoing basis (not one offer per week… but more like a DOZENS of offers per week). If I wanted to crank out this kind of vol...