HTTP to HTTPS – The Switch to Better Web Security

Starting July 2018, security throughout the web will become even more stringent. Along with the release of Chrome 68, Google will now start marking sites that do not use HTTPS as “not secure.” So what exactly does this mean for you?

To put it simply, a site that has not yet transitioned from HTTP to HTTPS will be seen as a red flag. This is something Google wants every site owner to do, and they have invested a lot in making sure it’s implemented throughout the web. Soon, all web browsers will display security warnings whenever a site without HTTPS is pulled up.

To find out if a website you’re accessing already uses HTTPS, look for a green padlock icon and a “Secure” label next to the address bar.

HTTPS/SSL protocol

With the internet’s ever-changing landscape, there is a constant need for better cybersecurity solutions. For several years now, a number of top organizations like Google and Amazon have been taking steps towards creating a safer environment for web users.

With the HTTPS/SSL protocol, any personal information, credit card info, and other sensitive data are transmitted safely, away from the prying eyes of cybercriminals.

What is SSL?

“SSL” or “Secure Sockets Layer” is a method of transmitting online data through a secure connection. An HTTPS/SSL-secured site has a “digital certificate” which visitors will be able to verify, as well as enhanced security against potential hackers, malware attacks, phishing scammers, and so on.

Websites secured by an SSL certificate basically have a “sealed tunnel” for sensitive data, allowing it to be transmitted from browser to server securely and without the risk of being intercepted by hackers or uninvited third parties.

Why is this important for Realtors?

While your real estate website won’t likely require credit card details or other sensitive info from clients, it will still benefit greatly from having HTTPS/SSL security.

Below are a few key reasons why:

  • Your visitors won’t get browser warnings – Sites that are not in HTTPS will display a “Not Secure” warning when accessed through a modern browser. This warning will appear even to visitors who are simply trying to look at listings.

    In addition, one of the main goals of a real estate site is to collect leads, which are typically gathered through built-in contact forms. Visitors will avoid filling out any type of lead-capture form, especially if a warning appears on their browser before they even access the form.

  • Better SEO – HTTPS/SSL security is officially considered a Google SEO Signal. In time, it will become the standard throughout the Search Industry. This means that any HTTPS/SSL-secured website will have a better possibility of getting higher rankings on search engines.

  • Your brand gains trust and integrity – Successful real estate transactions hinge on trust and integrity, and you want to have a site that reflects those same values. Thus, SSL security will become more important to real estate agents, as the average person gains more familiarity with the safety measure.

    More and more people will eventually calibrate to the change in SSL, which means an SSL Secured logo displayed on your real estate site will automatically enhance your brand’s reputation.

Enhanced security for your real estate website from Agent Image

Enhanced security for your real estate website from Agent Image

At Agent Image, our number one priority is to create quality websites for our customers. Part of our approach is to make sure that Agent Image websites are secure from cyber threats – we strongly believe safety goes hand in hand with quality.

Newly built Agent Image websites are designed and structured for enhanced security. If you have an existing Agent Image website and would like to learn more about HTTPS/SSL security, feel free to call us at 1-800-979-5799 or 1-877-317-4111 to know how we can do the same for your site.

The post HTTP to HTTPS – The Switch to Better Web Security appeared first on Best Real Estate Websites for Agents and Brokers.



from RSSMix.com Mix ID 8230708 https://ift.tt/2v9Mv7d
via IFTTT

Comments

Post a Comment

Popular posts from this blog

20 Mobile Apps Every Real Estate Investor Needs on Their Phone

Image
You’ve probably heard trivia like this before: “Your smartphone has more processing power than NASA did when it put men on the moon in 1969.” That's a pretty incredible fact – isn't it? Even more fascinating, is that mobile phones are starting to surpass many laptops on performance benchmarking tests . All that processing power, combined with humanity’s combined knowledge available instantly with internet access, is sitting right in your pocket day in and day out. And you probably use it for watching cat videos. (Don't worry: We all do.) But what else can your smartphone do for you as a real estate investor? How can it help give you an unfair advantage over all the other investors out there failing to use the gadget and its abundance of apps to advance your businesses and bottom line? Here are twenty amazing apps that all real estate investors should consider — including several that aren’t real estate “apps” per se, but will help make you become a more nimble inv...
Read more

041: The Biggest Problem With Your Website (And How to Fix It) – Interview w/ Trevor Mauch of Carrot

In this episode of the REtipster Podcast, we’re talking with Trevor Mauch ,  CEO of  Carrot . If you’re a real estate professional of any kind, there’s a good chance you’ve come into contact with Trevor’s company at some point, because they specialize in helping real estate investors and agents generate leads online with some extremely easy-to-use websites . Whether you’re trying to find new properties to buy, sell the properties you own, sell properties on behalf of someone else or just build a stronger online presence (without hiring your own web developer), there’s a good chance Trevor’s company can help you with that. Carrot websites have pulled in millions and millions of leads online over the past few years… and they’ve played a pivotal role in helping people close thousands of deals with their software. I personally know a TON of people who are using this company for one or more of their websites and I’ve heard a lot of good reports. I’ve even used it myself and I ...
Read more

Are You Using The Best Real Estate Data?

Image
If you want to succeed as a real estate investor, you need to know how to find motivated sellers. That's not just my opinion, that's a fact . When I first started pursuing my real estate investing career, I wasted a TON of time trying to find these people the wrong way (at one point, I was almost convinced it was impossible). There finally came a point when I was just about ready to throw in the towel – and that's when I discovered the power of direct mail marketing . But it wasn't just ANY direct mail marketing that did the trick. There were some very specific steps that simply  had to be followed  – and if I didn't put the time and effort into doing it right, I'd end up throwing a lot of money right out the window. Bonus:  Get a FREE copy of the INVESTOR HACKS e-book when you subscribe! Success requires decision and action The market moves fast. Stay ahead with the latest tips in low-ris...
Read more