Moore Anthony's Blog

Behind every successful real estate professional is a functional and stylish website equipped with the best IDX features. When potential clients check out your website, they’re looking for something that’s informational, interactive, and, most importantly, easy to use. Having the right IDX features can make your site all of that and more. Check out these IDX features that will not only give your clients better accessibility, but will also make your site the premier place for finding the best real estate options and communities in your area: Universal Search Bar Give your site visitors what they’re looking for right from the start. With a universal search bar, homebuyers can easily and efficiently find listings by area, address, or MLS ID. The easier it is for users to access property listings, the higher the chance that they’ll stay on your site. Custom IDX Map Make looking for the perfect home a fun and interactive experience with a custom IDX map. Grab your website visitors...

For the past six months, I have invested a huge amount of time and money into a complete overhaul of REtipster.com. In a lot of ways, I had been feeling like the site wasn't doing the best job of delivering the content in a way that made it easy for users to find what they were looking for. For example, if I wrote a blog post back in 2013 and the content was still every bit as relevant then as it is today , my old website design didn't make it easy for people to find that. With the various WordPress themes and basic WordPress functionality I was using, it just wasn't possible . There were other issues my site was dealing with too. Pages were loading slower than they should, things would periodically break when WordPress would make updates, and when I wanted to make small tweaks to the look and feel of my site, it took some serious heavy lifting . Earlier this year, I had the good fortune of meeting a blogger from Toronto named Richard Lazazzera . He runs a website with...

Earlier this year, I started educating myself about something called the Infinite Banking Concept . There’s a lot that goes into it (not the type of thing I can explain in one paragraph), but in essence, the idea is to rely less on banks and third-party lenders for meeting your financing needs and instead, build your own banking system inside of a whole life insurance policy, where you’ll able to lend the money to yourself, and then pay the money back (with interest) to your policy. When you borrow money this way and actually pay it back (the same way if you were borrowing it from a conventional lender), you can ultimately keep all of the money you would've otherwise spent on interest by funneling it into your own banking system. While it sounds like a fairly straightforward concept, there are a lot of considerations that go into it (because in my opinion, it doesn’t necessarily make sense for every person, depending on their financial situation). In this interview, I talk w...

When it comes to valuing land – one of the most important factors in getting this number reasonably accurate is to understand the “highest and best use” for a property. The question of a property's highest and best use is something all appraisers aim to address – and the problem is particularly relevant to land investors . When a vacant lot doesn't have any pre-existing improvements on it, there can be many potential uses , depending on which direction the landowner chooses to go, and what the local zoning regulations will allow. Wikipedia sums it up like this, Highest and best use is always the use that would produce the highest value for a property, regardless of its current use. The  Appraisal Institute  goes a bit further by defining highest and best use as: The reasonably probable and legal use of vacant land or an improved property that is physically possible, appropriately supported, financially feasible, and that results in the highest value. The four criter...

So, you’re thinking about becoming a real estate wholesaler. If you’ve spent any amount of time lurking around the real estate investment community online, you’ve probably come across the buzzword “real estate wholesaling.” To many, wholesaling is the gold standard for getting started in real estate. To others, it’s downright illegal, it’s unethical, and it should be avoided at all costs. What’s the truth then? Is it actually illegal? If it is legal, how does this real estate strategy actually work? And if it’s legit, is it really the best option for a novice real estate investor? Over the last few years, I’ve been a blogger, a podcaster, and an actual practitioner of real estate wholesaling in Indianapolis. I’ll spare you the entire backstory for now (this post is going to be long enough without it), but the gist of it is I worked for a company called Simple Wholesaling . At first, I was hired to be their designated brand developer. After publishing a few blog posts, craftin...

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A few years ago, I bought one of these metal address plaques  for a rental property I own. It cost me $50 – so it wasn't necessarily cheap, and this definitely wasn't a “need”… but even so – I have … The post Do the Details Matter? Here’s One Easy Way to Enhance Your Property’s Curb Appeal appeared first on REtipster . from RSSMix.com Mix ID 8230708 https://ift.tt/2Ok7Sup via IFTTT

Color psychology plays an essential role in marketing. The colors you use on your website, business cards, logo, and listings have the potential to affect your customers’ actions. Here are some tips on how you can use color psychology to your advantage. Know your brand personality Jennifer Aaker, a psychologist and professor, wrote a paper titled “Dimensions of Brand Personality” discussing the five dimensions that determine brand personality. These include: Sincerity Excitement Competence Sophistication Ruggedness A brand has one dominant dimension, though they can also be a cross between two traits. Certain colors align with specific traits, such as red for excitement and purple for sophistication. However, academic studies on color and branding suggest that it’s far more important to use color to project the personality you want instead of aligning the brand with stereotypical colors. Think context The color green is generally perceived to have a calming effect...

Back in July, I enlisted the first full-time “employee” for REtipster.com. His name is Jaren Barnes, and if his name sounds familiar, it may be because you heard an earlier conversation I had with him on Episode 10 of the … The post 024: An Introduction to Jaren Barnes – and the Future of REtipster.com appeared first on REtipster . from RSSMix.com Mix ID 8230708 https://ift.tt/2x1yAAq via IFTTT

Ever thought about investing in (very) low-income neighborhoods? The numbers often look enticing: “I can buy a property for $25,000, put $10,000 in repairs in, and rent it for $1,000-1,200/month?! Sign me up!” Flippers can be tempted too: “I can … The post Risk/Reward Ratio: Should I Invest In Low-End Real Estate? appeared first on REtipster . from RSSMix.com Mix ID 8230708 https://ift.tt/2wJISWz via IFTTT

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