Moore Anthony's Blog

Back in episode 51 , we started a conversation with Mike Wagner, a self-storage investing expert who is building an online community at TheStorageRebellion.com We had a great talk, but the only problem was – once we came upon the one-hour mark, we realized we had only gotten through the first half of our questions, so we decided to have him back on the show for “Part 2” to finish the conversation! In this episode, we cover a lot of the critical details about due diligence, financing options and other insights about how to acquire, finance and run a successful self-storage facility. Links and Resources The Storage Rebellion (Mike’s Website) The Storage Rebellion Facebook Page The Storage Rebellion YouTube Channel Sparefoot Gross Rent Multiplier: What Every Real Estate Investor Needs to Know Easy Storage Solutions Thanks for Listening! Share your thoughts: Leave a note in the comments section below. Share this episode on Twitter , Facebook or LinkedIn  (social sh...

If you’re looking for low and no-cost ways to find great real estate deals from motivated sellers, there is an OCEAN of opportunity at your fingertips if you know how to use the multitude of free ad posting directories online. One of the most notable free ad posting directories is Craigslist , and as obvious as it should be , many people don’t realize there are real, legitimate deals waiting to be found on these free, publicly available websites like this (which attracts tens of millions of visitors each month). If you have the luxury of time, you can start by searching these websites manually for motivated sellers and properties that show good potential for high equity. Luckily, all of these platforms offer ways to narrow down your search. For example, on Craigslist, you start by clicking on the “Housing” section (which will give you access to EVERYTHING related to housing), or if you want to get even more specific, click on the “real estate for sale” section and go from there. ...

When it comes to direct mail marketing for real estate investors, there are a lot of options to choose from. Direct mail can be as creative as you want it to be – I’ve seen everything from hot pink postcards to video cards to full-on gift baskets. The problem is – when it comes to marketing, the law of diminishing returns comes into play. For example, if we consider a video card (where the recipient opens a card that automatically plays a marketing video), this can be very powerful and have a high conversion rate, but the cost for that high conversion rate might not justify it. Let’s say we have a marketing budget of $1,500 per month and we want to compare a video card campaign to a postcard campaign. Suppose with your budget, you could only afford to send out 300 video cards but with postcards, you could send out 3,000. With a video card, you’ll typically get a higher response rate because it’s such an unusual type of mail piece… but they cost upwards of $30 per piece, so $3,000...

Peter Toth is someone I’ve known about for a few years now, and when I was talking with Josh Brooks back in episode 18 , I found out that Josh and Peter were actually working together in a pretty serious capacity. Josh handles all the acquisition aspects and Peter handles the entire sales side. In the land business, one of the biggest bottlenecks most people face is getting properties sold quickly. Given the inherent challenges and slow turnaround times that can occur in the land business, I thought Peter would be a great guy to talk to as a way of finding out, from a professional, full-time land seller, what is working for him right now? What are the most effective places to advertise? What are the best selling tactics? How does he create a solid value proposition that keeps their inventory moving? How important is a person’s ability to sell person-to-person (over the phone) vs their ability to write good sales copy and get good pictures? Basically – we’re looking for any ...

A good video is ALWAYS a helpful thing to include in your real estate listings. But the problem with video is, it’s a huge pain to do them well . It takes years of learning and practice to even approach a high-quality video – and that’s why most people don’t do it . Heck – just understanding how to use video editing software can take a long time to figure out. Ever since video was invented, there’s always been a huge barrier to entry, but something you may not know is – in recent years, videos have gotten MUCH easier to make . Even if you’ve never spent one second of your life creating professional videos, I’m willing to bet that even you have what it takes to do this. Here’s one I just made in just a few minutes… Making this video was not difficult. I used a website called InVideo to do it. InVideo allows anyone and everyone to do video, with no need for an editor or sophisticated editing skills. Here, I’ll show you how I did it: If you’ve ever used Canva, you’ll find a ...

I n my first few years as a real estate investor, there were a few things that chewed up a TON of my time each day: Talking to prospects on the phone. Researching properties so I could make offers. Deciding on an offer price, writing up the contract and sending it to the seller. Altogether, these wheel-spinning, time-wasting, mind-numbing activities consumed about 80% of my time and mental bandwidth . The problem with this approach is, my business model requires me to make very low offers . Given how absurdly low my offers are, the vast majority of prospects are going to say “No” to me – and when this inevitably happens, it means all the time I spent up to this point of rejection was a total waste . With everything I was doing BEFORE making each offer and being told in no uncertain terms “where to stick it”, it’s no wonder I was left feeling mentally and emotionally drained every time I heard a “No” response. I was wasting an incredible amount of time and was left with nothi...